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Could you ask national celebrities to help in your COVID19 campaigns? See Tanzania's example here:

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Ben Tidwell
WASH Research Lead - World Vision

Apparently, even Nobel Prize winners (a certain kind of celebrity, especially in their home region?) are being used to promote COVID-19 preventive behaviors:

Messages on COVID-19 Prevention in India Increased Symptoms Reporting and Adherence to Preventive Behaviors Among 25 Million Recipients with Similar Effects on Non-recipient Members of Their Communities