Day two at our workshop in Sudan – we explored the motives used to promote behaviour, reflecting on how disgust and fear are the motives most commonly used to encourage handwashing practice. We looked at the world of advertising to see the motives used by companies to sell their products – and what we could learn from them and apply in our campaigns. What are the motives you see being used in this advert, for Sudan’s most popular brand of tea? https://www.youtube.com/watch?v=be1mu_mm5ew
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